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<Overview/>

BACKGROUND

This is a logo design I did for a fictional client called Rutabagga that aims to promote vegan food and products.

CLIENT BRIEF

Rutabagga app aims to help those trying to reduce their environmental footprint by consuming more vegetarian and vegan products. Better heart health, weight loss, and "good karma" are among the numerous benefits of vegan and vegetarian diets.

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Our tagline reads: "Local. Natural. Sustainable." We promote seasonal eating - eating sustainably. We teach our users only to eat fruits and vegetables in season for their geographic area - apples in the fall, rutabaga in the winter, radishes in the spring, and peaches in the summer.

My Role

UI Designer

Timeline

March 2022 - April 2022

Tools

Adobe Illustrator

DESIGN PREVIEW

<Design/>

TYPOGRAPHY

SCALABILITY

LOGO VARIATION

COLOR VARIATION

FREE SPACE

PHOTOGRAPH INSPIRATIONS

APP SCREEN DESIGN

@ 2023 Tianchi Fu All Rights Reserved

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